Social marketing has the primary goal of achieving "social good". Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well.
01
SOCIAL MEDIA OPTIMISATION
Social media optimization (SMO) is the process of increasing the awareness of a brand or event by using a number of social media outlets and communities to generate viral traffic.
02
SOCIAL MEDIA MARKETING
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness. Social media marketing campaigns usually center around.
03
CALL TO ACTION
A call to action should be crystal clear and tell your audience what you want them to do.
04
BRAND AWARENESS
Brand awareness is important when launching new products and services.